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21st Century Insurance Signs New Agreement With Alliance Data's Epsilon for ...

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21st Century Insurance, based in , is part of the Farmers Insurance Group of Companies, the third-largest personal lines insurer in the country. Using the Internet and direct response marketing channels, 21st Century markets personal auto, motorcycle, boat, mobile-modular home, homeowners, renters, life and personal umbrella insurance directly to consumers throughout . This data will include demographic and lifestyle information to help 21st Century create more targeted and personalized marketing campaigns to prospective customers.

"As a direct-to-consumer insurer, it's imperative that we leverage data to identify consumers who may benefit from our products and services.  Data allows us to remain relevant to our target audience.  Epsilon has the richest data available and can provide us with the clearest snapshot of our core customers and prospects," said , president of Epsilon. "As a direct-to-consumer brand, data is the driver of their marketing efforts and with our compiled data file we can improve their response rates through a better understanding of customers and prospects."

About Epsilon

Epsilon is the industry's leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

How to Get Cheap Car Insurance in Phoenix | enasacentroamerica

Cheap car insurance in Phoenix – if you purchase Arizona’s minimum liability car insurance requirements – isn’t as costly as it is in some other states. In Phoenix, you must have $15,000 per person for bodily injury liability (this means two people must be insured for $30,000), and property damage coverage must be at least $10,000. Of course, purchasing more than the amount of liability coverage Arizona requires is always recommended. Having more insurance means you’re more adequately covered in the event of an accident. Ask for advice. They say word-of-mouth is the best form of advertisement. Ask your family members, friends, neighbors, co-workers, and anyone else with who you talk about the insurance companies from which they purchase cheap car insurance in Phoenix. Focus especially on drivers who have vehicles similar to yours. These drivers are more likely to have the kind of Phoenix auto insurance policy you’ll need. Check out companies. Once you’ve lined up a few Arizona car insurance companies that sound promising, check them out. Visit their websites and look through the kinds of auto insurance policies they offer. Speak with representatives about the kind of policy they can offer you specifically. Compare rates and coverage, and narrow your list to the ones that provide the exact coverage you need at a premium you’re willing to pay.

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