Google's biggest AdWords customers might surprise you
In case you hadn't noticed, Google makes a lot of money in advertising. But would you guess that one of the company's single biggest sources of AdWords revenue last year appears to be Lowe's?
The home improvement chain and its competitor, Home Depot, are estimated to have spent more than $100 million combined on Google ad click-throughs in 2011. But it turns out that the finance and insurance sector is the industry that spends the most on Google, according to recently released estimates.
Wordstream, an Internet marketing software firm that helps businesses optimize their use of AdWords, used its own database and services and Google's public keyword tool to do a little reverse engineering on Google's ad data. The result is some pretty educated guesses about which companies and industries are spending the most on advertising with Google.
Here's the breakdown: Of Google's nearly $38 billion in revenue last year (96 percent of which comes from advertising), more than 10 percent, or $4 billion, came from insurers, lenders, and other financial outfits like State Farm, Geico, and Quicken Loans. According to Wordstream, if you click on an ad that comes up after searching for the phrase "self employed health insurance," you just made Google $43.49.
Retailers and sometimes competitors like Amazon and eBay also spend millions of dollars on AdWords campaigns, but one of the biggest amounts spent by a single company on advertising with Google is decidedly more analog--the aforementioned home improvement chain Lowe's, which laid down an estimated $59.1 million for all its AdWords clicks in 2011.
Wordstream's Larry Kim compiled all the data, which was then jammed into this spiffy infographic that provides plenty of entertainment for the obsessive statistical adventurer.
Eric MackCrave freelancer Eric Mack is a writer and radio producer based high in the Rocky Mountains in a "one bar" service area (for both drinks and 3G). He's published e-books on Android and Alaska, and is a contributing editor for Crowdsourcing.org and A New Domain. He also contributes to NPR, Gizmag, and Edmunds Inside Line. Eric is a member of the CNET Blog Network and is not an employee of CBS Interactive. E-mail Eric .
Insurance Auto Geico - News
This is a consolidated appeal involving the interpretation of an automobile insurance policy's "non-owned auto" provision. Esperanza Garcia, Edgar Baena, and Miguel Baena appeal a series of district court orders in favor of Geico General Insurance
Even longstanding, top rated auto insurance companies have to get their formulas approved by regulators. While GEICO did have their rates approved, the settlement information made available by regulators indicated that a computer glitch had changed
This declaratory judgment action pits Sunshine State Insurance Co., the issuer of a homeowner's policy, against Geico General Insurance Co., the issuer of an automobile insurance policy. Their dispute involves which one is liable for indemnity and
Before the switch to competition, auto insurance rates in Massachusetts were among the highest in the nation. State officials say 13 new companies, including GEICO, Progressive and Allstate, have begun writing policies since managed competition was
lenders, and other financial outfits like State Farm, Geico, and Quicken Loans. According to Wordstream, if you click on an ad that comes up after searching for the phrase "self employed health insurance," you just made Google $43.49.
? Allstate Insurance auto m?s? conveniente a GEICO? | Car Insurance
Allstate? very expensive, unless m? s? and m? s 35? Car (as in a situation? n family) because my mam? love the car off Allstate in multiplayer. but I keep? for an appointment and Allstate? It’s been a couple of hundred meters? S? every 6 months, not geicoe I have to pay? a good idea to go with a company? noname insurance to you or never? do we talk about before. s?, you will need? to pay? least a fly by the company? insurance at night, but you will have the crap out of service coverage at any time, fuck and waaaay you need to get money from them
My cover of the old Allstate? was $ 360 per 6 months, pas? Geico to $ 137 for 6 months. Same coverage and deductibles. My brother-in-law has a similar story. I believe in the “greater? To” cases open and close Geico? Allstate. Allstate? maturity operating hours? Geico ads, in my case, of course, that’s not true. Est security checks? N gu offering? A BONUS? N. This? all “gives control? you.” Allstate and State Farm are killed in the insurance market. We live in econ? Monkeys diff? Ciles and people est? for better conditions today in d? to m? s? then, there have been? Makes 5 years. In essence, they should treat their Terms of Use m? S safe when portfolio? To were all?! “You do not know us? You Pinz? N? Not lose” S? What my two cents.
@Geico another insurance company took a run at our auto coverage. It's almost sad to hear them fail so miserably. Still a happy customer.
RT #insurance Indiana Legislators Submit Pair of Car Insurance Proposals: Indiana lawmakers a... #auto #geico
after all that, painlessly transferred renters and auto insurance to new company in 23 minutes. thanks @geico
RT @: Just received a credit-based refund check from GEICO on my auto insurance....oh hell yah, hell yah...f'n right! 
Just received a credit-based refund check from GEICO on my auto insurance....oh hell yah, hell yah...f'n right!