Geico Auto Insurance Europe

Versicherer verpassen Anschluss an die Kunden von morgen

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2.2.2012 – Unklare Auftritte, nicht geregelte Verantwortlichkeiten und Führungskräfte, die das Potenzial von sozialen Netzwerken unterschätzen und nicht zur Neukundengewinnung insbesondere von Auszubildenden, Studenten und jungen Erwerbstätigen nutzen – die Social Media-Aktivitäten der deutschen Versicherer sind noch deutlich verbesserungsbedürftig. Zu diesem Ergebnis kommt eine Studie der Attensity Europe GmbH.

Geico Auto Insurance Europe - petermann's blog

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