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Esurance Selects Leo Burnett as its New Advertising Agency

(Logo:   http://photos.prnewswire.com/prnh/20090826/ESURANCELOGO )

Leo Burnett Chicago won the Esurance business after a rigorous selection process that also included Deutsch LA; Duncan/Channon; Goodby Silverstein & Partners; and Venables Bell & Partners.

"The decision was a difficult one for us, since all five agencies presented amazing work. Ultimately, we felt that Leo Burnett delivered the best option for continuing the development of Esurance's brand voice in a crowded industry," said Esurance Chief Marketing Officer John Swigart.

The relationship will be managed from Leo Burnett's Chicago office, which will begin working immediately on a new advertising campaign.

In May 2011, White Mountains Insurance Group, Ltd. announced that it had signed a definitive agreement to sell Esurance and Answer Financial to The Allstate Corporation, the nation's largest publicly held personal lines insurer. The transaction is subject to regulatory and other customary closing conditions, including review by antitrust authorities and state regulators and is expected to close in the fall of 2011. Following the closing, Allstate has indicated that the Esurance and Allstate brands will remain distinct, with each company serving a separate target segment with a different value proposition. Esurance focuses on consumers who prefer to shop for and buy car insurance online.

Leo Burnett, which has been the longtime ad agency for Allstate, will service Esurance with a separate team.

About Esurance®

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Low-cost Vehicle Insurance policy: Appropriate For Everybody | Car ...

Article by Henry Bell

Auto has become an crucial part of our life. Every person would like to cover even small distance by automobile only. Occasionally even in hurry folks do not shell out heed to the needed precaution. Therefore they have to bear reduction. Low-cost vehicle insurance allows them to get rid of all these losses and damages.

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Before opting for cheap auto insurance policy seem at your deductible volume. This is the quantity that you shell out initial out of any declare. The price of your plan is right connected to this volume. Very good driving file also can assist in obtaining low-cost auto insurance. You must also considering installing basic safety and anti theft devices in your vehicle. Again these influence your threat profile. If you have a automobile that is safer and significantly less at chance of theft it will be less expensive to insure. And if you have a vehicle with certain security products now check that your insurance policy company is conscious of these, if not inform them. All this is necessary to get low cost vehicle insurance plan.

When you get quote of low cost car insurance or on-line low-cost automobile insurance coverage provides, do don’t forget that the price is only 50 percent the tale. What you require to be mindful of is the degree of cover your cheap vehicle insurance policy is in fact presenting you.

Driving can also be a evaluate worry in availing inexpensive vehicle insurance. If you are a excellent driver and you have great driving file like you have never been in any accident because of to your fault then also you can just take inexpensive auto insurance simply.

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