Barrett-Jackson Auction Company Hires JMPR Public Relations as Agency of Record

/PRNewswire/ -- Barrett-Jackson Auction Company, organizer of The World's Greatest Collector Car Auctions™, has engaged JMPR Public Relations to handle its national and international public relations outreach and media relations initiatives.

Barrett-Jackson is the largest collector car auction company in the world with major yearly auctions in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif.   Held every January for the past 40 years, the Scottsdale auction is looked to as a market barometer for the entire year, including industry trends such as vehicle popularity and values. 

JMPR will be primarily responsible for continuing to grow Barrett-Jackson's visibility for all its auctions within the national and international business, automotive and lifestyle media markets and to make key audiences aware of Barrett-Jackson's offerings, from rare, high-end sports cars to one-of-a-kind classics.   Phoenix, Ariz.-based UP Agency is handling local and regional public relations outreach for Barrett-Jackson's Scottsdale auction. 

"Barrett-Jackson is the market mover for the year," states JMPR President Joe Molina. "This year's Scottsdale auction will be especially exciting due to the new influx of high-end vehicles rolling across the block.  I also look forward to Barrett-Jackson's subsequent auctions to see which unique vehicles will be offered this year."

Barrett-Jackson's Scottsdale auction has seen a 55 percent increase in pre-sale tickets this year versus the same time period last year.  The auction company is the largest of its kind with 2011 Scottsdale sales topping $70 million and an attendance of more than 250,000. 

About JMPR Public Relations JMPR ( www.jmprpublicrelations.com ) is based in Woodland Hills, Calif. and was founded in 1977.  Its clients, covering a wide variety of automotive, motorcycle, transportation and lifestyle industries, include Bentley Motors, Bugatti Automobiles, Piaggio Aero, Ducati North America, Galpin Motors, Motor Trend Automotive Group, Airstream Trailers and Meguiar's, Inc.

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)–Insurance Auto Auctions, Inc. (IAA) the leading live and live-online salvage auto auction company and wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced the rollout of its new Apple iOS and Android apps providing buyers the flexibility to bid live in IAA’s auctions using I-bid Live™, manage their vehicle watch list, pre-bid on vehicles, and get notifications so they get the vehicles they want.

“Before we launched our app, we wanted to know how our customers would use it and what they needed in order to make it work best for them,” said Tom O’Brien, CEO of Insurance Auto Auctions, Inc. “We honed in on four key features our buyers said were important to them: speed, ease-of-use, visual appeal and content driven by the buyer. In response to what they had to say, our team created an app that buyers will find convenient and easy to use. This is a great example as to how our continued investment in technology positively impacts our buyers’ experience. And more importantly, our commitment to provide individuals with products and services that fit their needs reflects how much we listen to and care about our buyers.”

IAA’s free app offers buyers plenty of ways to manage information. Quickly find vehicles by searching through IAA’s extensive inventory or browsing through specific auction run lists. Buyers can access IAA’s mobile version of I-bid Live™ one auction at a time and start bidding instantly. The app’s dashboard view is designed to provide an overview of a buyer’s account and a direct link to all vehicles. Directions and locations of IAA facilities are easily accessible. And the ability to manage buyer settings allows buyers the option to set notifications and create quick and easy access to the app.

To become a registered IAA buyer, go to www.iaai.com . IAA buyers have access to auctions in six languages including: English, Spanish, Chinese, French, Polish and Russian. IAA’s mature global buyer base consists of automotive body shops, rebuilders, used car dealers, automotive wholesalers, exporters, dismantlers, recyclers, brokers, and where allowed, non-licensed (public) buyers. Go to www.iaai-advantage.com and view IAA’s products and services.


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